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◦ SERVICE 05 / 05 GRAPHIC & IDENTITY · DESIMENT STUDIO

Graphic &
Identity.

Marks, wordmarks, type systems, palettes, and collateral that reads like a person designed it. We build visual identities that hold up on a signboard as well as on a phone screen.

Our design services

Four ways we build the brand.

Brand Identity

/ 01
Brand Identity

A brand is more than a logo. We develop a complete identity — positioning, voice, and visual language — that makes your business recognisable and memorable across every touchpoint.

  • Complete visual identity
  • Clear positioning & voice
  • Recognisable everywhere

Logo Design

/ 02
Logo Design

Your logo is the face of your brand. We design a primary mark and wordmark that is distinctive, versatile, and works just as well on a billboard as it does on a favicon.

  • Distinctive primary mark
  • Versatile across sizes
  • Full file & format pack

Print Design

/ 03
Print Design

Pixels aren't everything. We design stationery, brochures, and signage — print-ready and press-proofed — so your brand feels just as considered in the physical world.

  • Print-ready artwork
  • Stationery & collateral
  • Press-proofed files

Social Media Graphics

/ 04
Social Media Graphics

Consistency builds recognition. We create a templated set of social graphics and profile assets so every post looks unmistakably yours — and is quick for your team to produce.

  • Templated post graphics
  • Consistent profile assets
  • Easy for your team to use
Common questions

Things people ask.

Our brand identity service covers the essentials — a positioning workshop and written brand platform, a primary mark along with wordmark and secondary mark variations, a basic type system and colour palette, and print-ready stationery and signage assets. You also get a brand book (PDF) and a social media template pack. It is designed as a solid, foundational identity system rather than an extensive, agency-scale brand package.
A logo is a single mark, while a brand identity adds the basic elements needed to use that mark consistently, such as wordmark and secondary mark variations, a simple type system, and a colour palette. Our brand identity service focuses on these essentials rather than an extensive, highly detailed system, giving your business a consistent look across signage, print, and digital without unnecessary complexity or cost.
Yes, print-ready stationery and signage assets are included alongside digital deliverables like social media templates and a digital asset pack. Building both together ensures your brand looks and feels consistent whether it is seen printed on a sign or scrolled past on a screen, rather than treating print and digital as separate design efforts.
Yes, a social media template and digital asset pack is included as part of the brand identity deliverables. This gives you ready-to-use formats built within your new visual system, so your social presence stays consistent with the rest of your brand rather than being designed separately each time.
✦Start a project · Desiment · Delhi

Let's build an identity.

Tell us about the business, where it's going, and why now. We reply within two working day with a sense of scope and fit.